Source: Sue Anne Dunlevie "All newspapers make sure their content is easy to read by
constraining the width of their columns and that’s what their readers expect.
Blog writers need to do the same
and format their blog posts so they’re easy to read. Long
narrow newspaper columns mean your eye can easily jump from the end of one line
to the beginning of the next without losing its place.
If the column’s too wide readers
will keep getting lost, unless they enlist their finger to help them keep
track. Even if they do that they’ll get frustrated and won’t enjoy the reading
experience." To read more detailed a detailed explanation for these go to: The 16 Rules for Blog Writing web page.